{"id":5581,"date":"2026-03-04T15:47:28","date_gmt":"2026-03-04T14:47:28","guid":{"rendered":"https:\/\/www.gruenden.uni-freiburg.de\/wordpress\/?post_type=event_listing&#038;p=5581"},"modified":"2026-05-20T00:50:05","modified_gmt":"2026-05-19T22:50:05","slug":"verstehe-deine-kunden-bedarf-erkennen-marktsegmente-erobern-mit-andre-gross","status":"expired","type":"event_listing","link":"https:\/\/www.gruenden.uni-freiburg.de\/wordpress\/veranstaltung\/verstehe-deine-kunden-bedarf-erkennen-marktsegmente-erobern-mit-andre-gross\/","title":{"rendered":"Verstehe deine Kunden: Bedarf erkennen, Marktsegmente erobern &#8211; mit Andre Gross [Ringvorlesung Entrepreneurship]"},"content":{"rendered":"\n<p>Experten*innen aus der unternehmerischen Praxis vermitteln anwendungsnahe Inhalte f\u00fcr die Gr\u00fcndung eines Unternehmens: wie kommt man von der ersten Idee zum fertigen Produkt? Wie lassen sich Kundensegmente definieren und strukturieren? Was ist bei Vertrieb und Positionierung zu beachten? Wie sieht professionelles Storytelling aus? Welche Schutzm\u00f6glichkeiten f\u00fcr meine Idee gibt es? Was mu\u00df ich bei der Finanzplanung beachten? Welche Rechtsform ist f\u00fcr mein Gesch\u00e4ftsmodell geeignet?<br>Neben diesen &#8222;Hard Facts&#8220; werden auch wichtige pers\u00f6nlichkeitsorientierte Themen behandelt, die f\u00fcr den Erfolg mitentscheidend sind, zum Beispiel Mitarbeiterf\u00fchrung und Teambildung.<\/p>\n\n\n\n<p>Wie findest du heraus, was deine Kunden wirklich brauchen? 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